It is important that you control what the media is to report on. This way you get to disseminate accurate information about your project and not leave it up to third party interpretations. To that end, always have a prepared Press Release to give to the media when certain high profile circumstances surround your project. Below is a sample press release that will be handed to the media the day of a ribbon cutting event. If no media attends, then you should email or fax the information to them:
FOR IMMEDIATE RELEASE
No Photo Attached
For more information contact:
Karl F Pfeiffenberger
YOUR Construction Company
Somewhere Business Park Roadway Ribbon Cutting
Somewhere, PA, October 1, 2010, Your Construction Company held a dedication and ribbon cutting ceremony today to celebrate the completion of the Somewhere Business Park Roadway Project , located in Somewhere Borough, Pennsylvania.
YOUR Construction Company working in conjunction with local municipal and county governmental officials in completing the 1-mile roadway and infrastructure project that provides access to 25 acres of business sites.
Note: it is good practice to have politicians and others involved in your project to be quoted. i.e.:
OBTAIN & INSERT QUOTE HERE FROM SENATOR
OBTAIN & INSERT QUOTE HERE FROM COUNTY COMMISSIONER
OBTAIN & INSERT QUOTE HERE FROM MUNICIPAL PRESIDENT/CHAIRMAN
“This project would not be possible without the cooperation of our State and Federal elected officials, County, and local municipal officials,” stated Karl Pfeiffenberger, President, YOUR Construction Company. “This is a true public-private partnership that has transformed unproductive land into a location of choice for relocating and expanding companies.”
YOUR Construction Company has been developing quality site for decades. YOUR Construction Company has achieved a record of high-quality developments. A tradition of excellence, a rich history of cooperation had lead to a clear vision for the future.
For more information, contact Karl F. Pfeiffenberger at 570.888.8888, or at firstname.lastname@example.org.
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